Introduction

The Move by TruQ merchant dashboard is an optimized web platform designed for merchants and partners who book relocation and house-moving trips with TruQ. To scale B2C trips, we prioritized an efficient workflow that enables partners' customers to generate quotes and book trips. This system provides full attribution and oversight to partners, streamlining the process for both TruQ and its merchants.

My Role

Team Members - 10

As the UX designer on the team, I collaborated closely with stakeholders, 2 front-end developers, Quality Assurance Officer, Product Manager, 2 back-end developers, brand identity designers, and other team members to develop a lasting solution that addresses the challenges in the blockchain industry. Through ideation sessions and design workshops, we generated various ideas and concepts, which I refined and improved upon.

My Deliverables

Stakeholder Engagements

User flows

Sketches and Iterations

Visual Designs & Prototype

Usuability Testing

Tools : Figma, Figjam, Jira.

Objectives of Building this Platform

1. Increase B2C Revenue: Boost revenue through expanded reach and effective trip booking mechanisms.
2. Build Customer Trust and Loyalty: Ensure a seamless, reliable experience for customers, fostering long-term relationships.

To support the scaling of B2C trips and others, I developed a comprehensive information architecture to ensure smooth navigation and usability for all user types:

Targeted Audience :